Full Coverage: What is the force behind RBI Governor Raghuram Rajan’s first monetary policy?

19 Sep 2013 / 0 Comments

3.45 am Just woke up after long work till 12 am. "The office is so messy as like Indian economy. Fortunate Subbarao who left this mess created by few stupid political economists," Raghuram Rajan found telling the sweeper who came to clean up the

Read More...

Political News
Business

Full Coverage: What is the force behind RBI Governor Raghuram Rajan’s first monetary policy?

3.45 am Just woke up after long work till 12 am. "The office is so messy as like Indian economy. Fortunate ...

Kapil Sibal’s wife threw him out of house over rising onion prices

According to sources, Telecom Minister Kapil Sibal's wife threw him out of his house for entire night yeste...

Economy

Full Coverage: What is the force behind RBI Governor Raghuram Rajan’s first monetary policy?

3.45 am Just woke up after long work till 12 am. "The office is so messy as like Indian economy. Fortunate ...

Kapil Sibal’s wife threw him out of house over rising onion prices

According to sources, Telecom Minister Kapil Sibal's wife threw him out of his house for entire night yeste...

Entertainment
Society

Matrimonial sites to offer health insurance

Indian matrimonial sites such as shaadi.com, bharatmatrimony.com and jeevansaathi.com are planning to offer ...

Sports News

Hansie Cronje plans to return to earth as match fixing rates sky rocketed

Former South Africa Cricket Captain and banned cricketer in match fixing saga in early 2000s, Hansie Cronje ...

Analysis: Why BCCI ideally needs to be involved in match-fixing?

Analysis of the India Satire Research Bureau suggests that there is every reason for BCCI to benefit from I...

BCCI’s new plan to clean up IPL will take care of players not getting caught in spot fixing again

BCCI's new 12-point IPL cleanup plan considers all steps to guard cricketers from getting caught in match ...

World News

China’s encroachment comes under Free Land Intrusion Scheme; it can also take benefits of new Land Acquisition Bill – AK Antony

India's Defence Minister AK Antony confirmed that China's encroachment in the Indian border of 640 sq km are...

Courageous Rahul Gandhi plans his next holiday weekend in Syria

Rahul Gandhi to take a look at Syrian conditionsCongress Vice President Rahul Gandhi has decided to spend his...

US chemical weapons ready to strike Syria

US said it is ready to strike all its new range of chemical weapons on Syria. The country released its offic...

Opinion

Mahatma Gandhi deeply concerns over current fall in the rupee

Father of the nation, Mahatma Gandhi saddened after reading the current fall in the rupee in 'Earth Weekly'....

Interview
Media
Columns
Business
Published On:Wednesday, 4 July 2012
Posted by Diggy Chacha

Hindustan Unilever announced a soap launch which cleans body

PRODUCT INNOVATION - BUSINESS
Company tries to totally untapped area in India
Taking competition to new levels, Hindustan Unilever (HUL), the largest FMCG Company in India announced a launch of soap which cleans entire body of any kind of human being.
"After an extensive research on 17,242 Indians from different regions, we found out that now 99% Indians have become fairer and well moisturized because of our great fairness and moisturizing soap variants but they lack cleanliness. Here we recognized a great opportunity is waiting for us," said Nitin Paranjpe CEO and Managing Director of HUL.
India has one of the largest variants of the soap categories but it doesn't have soaps which cleans body. Research suggests that because of lack of cleanliness, many Indians started using deodrants which are available for both women and men. Many Indians have also started demanding that stop the stupidity of selling fairness, moisturizing and beauty soaps and focus on cleaning the body.
Nitin Paranjpe said "Yea that's true! First of all our intention was to make Indians aware that they also can look beautfiul, fair and well nourished. Now the competition should go higher levels, they should also look clean and recently took a bath. Our soap product will almost wiped out many cosmetics and deodrants from the market."
Independent FMCG analyst, Sharanchandra Gupta said "Cleaning body properly by removing dirt is a great opportunity for the company. HUL is already riding on a strong growth curve while just making few technological changes its return ratios will touch sky high."
Vivek Patel, Big Bazaar retailer said "Yea we have floor cleaner, we have bathroom cleaner forget it we also have toilet cleaner which cleans dirt from each of the places of English and Indian toilets. But aitley we don't have body cleaners. It is better that HUL is launching such sensible product otherwise people would have started using Harpic."

04:42. Filed under .

0 comments for "Hindustan Unilever announced a soap launch which cleans body"

Leave a reply